The Reuters data has revealed that the Burberry shares have outperformed the STOXX Europe 600 personal and household goods index by 47 percent over 12 months. Moreover the shares are trading at 20 times forecast earnings for 2011-12, above larger rivals LVMH and Richemont on 18.5 and 16.8 respectively.

Burberry PLC, the luxury clothing and accessories maker stated that its third-quarter sales rose twenty seven percent from one year earlier to reach four hundred and seventy million pounds due to growing retail sales in China and at new stores.

British luxury fashion chain Burberry said its net profits fell 24 per cent to £56.8 million during the six-month period ended September 30, down from £74.8 million in the year ago period.

The biggest British luxury brand Burberry Group PLC began its new fiscal year on a gainful note - the company Wednesday posted an increase of 8 percent in its first-quarter sales, saying that luxury store openings counterbalanced a deceleration in wholesale revenue and increased discounting. The increase in sales surpassed the analysts' expectations of a 7.6 percent rise.