J. C. Penney Co. Inc., Target Corp, Costco Wholesale Corp and Kohl's Corp. were the four retailers that reported better than expected sales in the month of November, on Thursday.

The shares of J. C Penny gained two percent or sixty nine cents to figure thirty four dollars and forty cents as seen at the midday trading. It emerged out to be a winner.

According to Thomson Reuter's data, analysts had anticipated the largest U. S. Warehouse Club Operator to post sales of 9.7%.

On Thursday, the Washington based largest membership warehouse club, Costco Wholesale Corp. reported a 5 percent rise in comparable store sales figure for October, and consequently a rise has been reported for the year on year sales by 7% to $5.68 billion from $5.3 billion in the year-earlier month.

The strength of the dollar led to weak sales, higher employee benefit costs and lower foreign earnings, which adversely affected the Costco Wholesale Corp.'s fiscal fourth-quarter earnings as it declined 6%. 

The fiscal third-quarter earnings of the warehouse and discount retailer Costco Wholesale Corp plunged 29 percent, chiefly because of lower revenue, a $34 million litigation payment, and increased staff-benefit costs.