The Redwood City, Calif., based publisher of popular videogame titles, like "The Sims" and "Madden NFL", Electronics Arts, on Monday extended a disappointment among investors, revealing that its earnings in its current quarter would likely be half of what analysts estimated.

Giant publisher of video game titles, Electronic Arts has again pulled back its outlook for the 2010 financial year, mainly on the back of weaker-than-expected sales over the holiday period in Europe and a shift-over to its lower-margin distribution units.

According to reports, two years after the $775-million acquisition of Westwood-based game developer Pandemic Studios and its sister concern Bioware, Electronic Arts (EA) is shuttering Pandemic, thereby resulting in the elimination of 200 jobs. The firm's core team, comprising nearly 25 members, will join the video game publisher's other Los Angeles studio.

In a deal which has cost Electronic Arts $275 million in cash, the giant video games maker has acquired Playfish, creator of popular social networking games like "Who Has the Biggest Brain" and "Pet Society". With the acquisition, EA is now looking to break into the online gaming scene, as dwindling customer confidence has hurt off-the-shelves video games sales.

Former executive of a San Francisco developer of casual video games, Electronic Arts Inc., John Schappert, is heading back to the company as chief operating officer from Microsoft Corp., where he was corporate vice president of the company.

Schappert had left Electronic Arts Inc. in 2007.

According to a recent announcement by the publisher of the popular video game franchise "The Sims", Electronic Arts Inc (EA), "Sims 3" is the latest EA chartbuster game - with more than 1.4 million PC and Mac sales in the first week of its launch!

After twelve years of his association with Electronic Arts (EA), well-known game designer Will Wright has decided to quit the company, and head the Stupid Fun Club - an entertainment "think tank" that develops content for diverse platforms like video games, television, movies, the Internet, toys and other entertainment products.

The newly-exhibited sports games in the offing from Electronic Arts have been created with the aim of catering to the interests of a more diverse range of buyers. The "transforming the business and innovating" move appears to be EA's aggressive growth attempt.

It’s good news for the gamers who were eagerly watching EA and DICE for new releases. Electronic Arts (EA) and Digital Illusions Creative Entertainment (DICE), on Thursday, announced two new games, Battlefield: Bad Company 2 and Battlefield 1943.

Electronic Arts Inc., the world's leading independent developer and publisher of interactive entertainment and games software for console systems has announced the acquisition of J2MSoft Inc. (J2M), a Korean developer of PC online games.