Announcement what apparently is the coolest cross promotion of the year that has just begun, Electronics Arts (EA) recently that Dragon Age II will include a special code for unlocking a fantasy edition of Ser Isaac of Clarke - the famous leading character of `Dead Space 2.'

EA's Ben Cousins, the executive producer on the Battlefield franchise, has stated that EA will launch a new Battlefield title on Friday.

Cousins confirmed reports through the microblogging site Twitter, saying that he is flying to London to promote the title, which will be released in public later this week. He further claimed that the game isn't Battlefield 3.

Electronic Arts is splurging more funds on the growth of Star Wars: The Old Republic MMO than it has ever disbursed on any game in the past.

The Redwood City, Calif., based publisher of popular videogame titles, like "The Sims" and "Madden NFL", Electronics Arts, on Monday extended a disappointment among investors, revealing that its earnings in its current quarter would likely be half of what analysts estimated.

Giant publisher of video game titles, Electronic Arts has again pulled back its outlook for the 2010 financial year, mainly on the back of weaker-than-expected sales over the holiday period in Europe and a shift-over to its lower-margin distribution units.

According to reports, two years after the $775-million acquisition of Westwood-based game developer Pandemic Studios and its sister concern Bioware, Electronic Arts (EA) is shuttering Pandemic, thereby resulting in the elimination of 200 jobs. The firm's core team, comprising nearly 25 members, will join the video game publisher's other Los Angeles studio.

In a deal which has cost Electronic Arts $275 million in cash, the giant video games maker has acquired Playfish, creator of popular social networking games like "Who Has the Biggest Brain" and "Pet Society". With the acquisition, EA is now looking to break into the online gaming scene, as dwindling customer confidence has hurt off-the-shelves video games sales.

Former executive of a San Francisco developer of casual video games, Electronic Arts Inc., John Schappert, is heading back to the company as chief operating officer from Microsoft Corp., where he was corporate vice president of the company.

Schappert had left Electronic Arts Inc. in 2007.

According to a recent announcement by the publisher of the popular video game franchise "The Sims", Electronic Arts Inc (EA), "Sims 3" is the latest EA chartbuster game - with more than 1.4 million PC and Mac sales in the first week of its launch!

After twelve years of his association with Electronic Arts (EA), well-known game designer Will Wright has decided to quit the company, and head the Stupid Fun Club - an entertainment "think tank" that develops content for diverse platforms like video games, television, movies, the Internet, toys and other entertainment products.