With the recent launch of TV catch-up services ITV Player and Channel 4's 4oD on the PlayStation 3, the users of the gaming console will be able to access the ITV and Channel 4 services via the TV icon in the media bar of the PS.

Many analysts have mocked ITV to be in recuperating stages, following the departure of Michael Grade and the naming of ex-Asda chief Archie Norman as Chairman and Adam Crozier, former head of the Royal Mail, for the chief executive post.

It has been reported that ITV is going to broadcast its content on every possible podium and it is also launching a 30-day catch up service of ITV player, which will be available on the mobile phone devices. The app is likely to arrive in September and it will not be a free service.

It has been reported that Fru Hazlitt, the ex- Chief Executive of GCap Media, has been hired by ITV as Managing Director of Commercial and Online.

It is said that the ex- Yahoo! and Virgin Radio executive will substitute Rupert Howell.

Rupert Howell, the commercial director and the man credited with revitalizing relations between the UK’s biggest commercial broadcaster and advertisers, has parted away with ITV, a report suggests.

In leaving ITV shortly after the arrival of Archie Norman as the new chairman, Mr. Howell has joined John Cresswell.

Media organizations and promoters have positively welcomed the Competition Commission's new verdict to hold on to Contract Rights Renewal, the deeds which avert ITV from exploiting its authority.

ITV has informed an 8% year-on-year boost in TV ad proceeds in the first three months, and is forecasting a World Cup-fuelled 22% increase in the second quarter, however has cautioned that the stance in the second half continues to remain highly doubtful given issues including the uncertain result of the election.

Share prices of ITV surged by almost 8% this morning after the company revealed that it is expecting a good rise in its advertising revenue starting next month. According to the firm's estimates, net ad revenue would rise as much as 4% in December after falling in October and November by 3% and 1%, respectively.