In an attempt to make its game-streaming microconsole more compelling to customers, OnLive has announced a new unlimited game streaming service for a subscription of $9.99 per month. The new service will launch with 14 games.

The on-demand, online service OnLive will become accessible by video game players through their TVs next month, with the company releasing a new MicroConsole TV adapter, which will include a wireless controller and HDMI cable to connect to HD televisions.

Another big announcement is on its way. OnLive, a “Games On Demand” service, expects to give instant gaming on the web for titles like Crysis, Burnout Paradise, and much more. It plans to take consoles and computer component requirements out, so that everything is computed on a remote OnLive server and propelled back to the user’s TV or monitor.

According to recent reports, the OnLive remote gaming service, which has been in the research and development mode for the last eight years, will launch on June 17 this year.

There is challenge coming the way of the 'big three' in the game console industry - a fledging video game company OnLive is working towards providing a "cloud-based" gaming system, with the assurance of on-demand access to games and no holdup time.

OnLive could disrupt the Sony, Microsoft, and Nintendo's video game console businesses! OnLive cloud-based gaming service could kill Sony's PlayStation3, Microsoft's Xbox 360, and Nintendo's Wii!