Lumix DMC-FX150 camera, manufactured by Panasonic is available with a price tag of just £150 via Play. com.

Though Play. com claims that the purchase of Lumix DMC-FX150 saves £100 on the original £250 RRP, but the study revealed that it saves only £30 on the next best price.

The Wednesday-launched Pentax’s new rugged digital camera - Pentax Optio W80 - is the most-recent addition to the fairly long list of waterproof and rugged cameras and camcorders released this year! 

To hit the markets in July, the W80 will be available in three colors - Azure Blue, Cardinal Red, and Gunmetal Gray. 

Panasonic's most recent ultra-light HD camcorders - the AVCHD HDC-TM10 and HDC-SD10 - will become available in the US September onwards. Both the high-definition camcorders, which Panasonic unveiled at CES earlier this year, are, as per the company claims, "the world's lightest full-HD AVCHD camcorders."

For consumers who are looking at an evolution of the conventional point-and-shoot cameras, Sony has announced three new entry-level DSLRs - digital single-lens reflex cameras - which are being marketed as lightweight and user-friendly, with more guided operations. The cameras will hit the stores in mid-June.

With the NPD Group's February reports indicating that Pure Digital's original Flip Video cameras top the list of other similar devices, it is no surprise that there have been a number of imitations of the product, trying to cash in on the success of Pure Digital!

Bridging the gap between two of its well-liked models, D60 and D90, Nikon has announced its scheduled consumer DSLR - the Nikon D5000. The all-new entry level Nikon model will cost a reasonable $849.95, including the kit and the 18-55mm VR lens, or $729.95 without them. In addition, Nikon will also offer a two-lens kit - which adds a 55mm to 200mm zoom lens - for $1,100.

Sony has recently unveiled its high-definition camcorder HDR-TG5V - the enticing compact video camera, fitted with a GPS receiver and capable of geotagging recorded videos and still photos!

On Tuesday, six novel cameras were announced by Sony, which also included the touch-screen Cybershot DSC-T90, the
12-megapixel DSC-W230, and the most compelling model, the Cyber-shot DSC-T900.