A farmland in the northern region of Tasmania is producing heart shaped strawberries just ahead of Valentine’s Day, which falls on the 14th of February. There is a heavy demand for these strawberries already.

Josh Engwerda, a 22 year old graduate from Melbourne, brought up the idea of growing strawberries in moulds of the shape of heart.

He told that first he tested his plan by growing one strawberry inside a tick-tack container which produced a perfect rectangle. It is here that the idea developed to grow strawberries in heart shaped moulds.

He said, “By now I've done about 32 versions on the computer which seven of those got made into actual moulds," he says. The thing about it is it's much more difficult than you think because strawberries obviously don't grow naturally in heart shapes so you learn through trial and error.”

Engwerda could not convince any farmers to execute his idea despite testing out the plan. He then found a partner in Tasmanian strawberry grower, David Warren.

The finished product comes at a price which is about $2-$2.50 per strawberry. The original shaped strawberries cost the same amount for a an entire punnet.