In a Monday announcement, AOL revealed that it has taken over the startup StudioNow, the provider of technology to companies for online video creation and distribution; thereby giving a boost to its Seed. com content management system.

With Seed. com essentially spots round-the-clock media coverage areas for AOL, thereafter assigning freelance journalists and photographers to the task; the StudioNow takeover by AOL will facilitate the amalgamation of video content into the system, thus providing “a fully functional video creation platform” for Seed. com.

Even after the AOL $36.5-million acquisition, the 2007-founded, Nashville, Tennessee-based StudioNow will continue to run its current business for companies. Boasting a network of around 3,000 professional freelance writers, editors, filmmakers, and animators, StudioNow’s services to the companies includes making, storing, managing as well as organizing online video content.

AOL’s Monday announcement also included its appointment of ex-Google and Microsoft product and engineering manager Jeff Reynar as the chief of the company’s engineering and development center at its New York headquarters. AOL also has other development centers in Dulles, Virginia; Mountain View, California; San Francisco; Bangalore, India; Tel Aviv, Israel; and Dublin, Ireland.

About taking over his new responsibility, Reynar said: “I’m excited by the prospect of finding engineers here and bringing new, young engineering talent to New York City to develop products that will make a tangible difference to consumers.”