Google plans on running its first Super Bowl advertisement today during the third quarter of the game. Kia Motors, warming up into the Super Bowl for the first time expects that buying a 30-second ad during the game, which will air on CBS this Sunday, can result in a deep relation with Google.

Eric Schmidt, Google’s chief executive, tweeted, “Can’t wait to watch the Super Bowl tomorrow. Be sure to watch the ads in the 3rd quarter. Watch the ad, and then tell us what you think below.”

John Battelle of Federated Media posted on his blog that Google that will show the “Parisian Love” commercial tomorrow as part of a branding campaign. And there’s evidence to support that claim from Google’s head honcho himself.

It is revealed that Google is working closely with Kia and nearly all Super Bowl XLIV's 40 Super Bowl advertisers, offering them exposure far beyond the TV. Super Bowl ads are reported to cost a whopping $2.5 million to $3 million.

Google hopes to fetch more money from them this year, when Web advertising is estimated to total $24.4 billion, a 7% increase over 2009, says GroupM, a WPP owned media investment Management Company.