The Food and Drug Administration is seeking the requirement that food manufacturers should post nutritional information on the front of packages, in line with a move towards the battle against obesity.

The FDA reveals that it aims to reconcile the outlandish serving sizes food companies have been using on their packaging since the early 1990s, when current nutrition requirements were introduced.

For nearly two decades, lax oversight has permitted soda companies to claim that there are 2.5 servings in a 20-ounce bottle.

While, the problem with puny portion sizes is that it’s a form of calorie deception. Beverage companies can that there are only 100 calories in their product when that 20 ounce bottle really contains 250. Similarly, breakfast cereal at a serving size of 3/4 of a cup looks a lot less fattening than the one and a half cups anyone over the age of 6 is likely to consume.

The NY Times, reveals that today most potato or corn chip bags depict a one-ounce serving size. This contains around 150 calories.

The FDA’s initiative reflects a large effort to eradicate doubtful and deceitful food labeling and the preponderance of claims that reveal your breakfast cereal will combat heart disease or orange juice will help you get into an Ivy League college.