Provocative British designer Alexander McQueen has been found died in his London home Thursday morning, the company that owns his fashion house revealed Thursday.

"He has passed away," said a spokeswoman for Gucci Group, part of Paris's retail-to-luxury group PPR SA.

The 40-year-old committed suicide just days after the death of his beloved mother, Joyce, last Tuesday. However, the police have not directly posted comments about how Mr. McQueen died, but said the death wasn't being treated as suspicious.

Mr. McQueen founded the brand in the 1990s and sold to Gucci Group in 2000. His dramatic designs, such as reptilian dresses and hoof-like shoes, fetched huge critical acclaim, yet he struggled to get commercial success.

Mr. McQueen did his training at London's Central St. Martin's College of Art and Design, long recognized for its fashion-forward approach and encouragement of young designers. Then, he worked for traditional Savile Row tailors Anderson and Sheppard, and Gieves and Hawkes before branching out into his own more theatrical designs.

A police statement said: 'Next of kin have been informed, however we await formal identification. A post mortem will be scheduled in due course, an inquest will open and adjourn in due course. The death is being treated as non suspicious.'