Mr. Vintage T-shirt and Heart Foundation have collaborated for the 2010 Annual Appeal Weekend.

This year, the weekend is taking place from February 8 to 14, and the National Street Appeal Collection Day has been scheduled for Friday, February 12.

The tie-up between the HEart Foundation and Mr. Vintage T-Shirt is being viewed as an exciting one by fans, more-so with the launch of a new Jump Rope for Heart t-shirt. This is the most recent addition to the ChatiTees range of Mr. Vintage, which joins hands with charities, with the aim to increase their exposure to the more modern and young target sector.

"Mr. Vintage’s t-shirt range is based around vintage Kiwiana culture. For this project, we thought the Jump Rope for Heart t-shirt, with the logo from the mid 90s, would really relate and appeal to our audience. We design a t-shirt that works with our audience too and this is something that almost every Kiwi in our target demographic remembers from their primary school days. So far, the feedback has been fantastic", said Melanie Michels, Communications Assistant at Mr. Vintage.

In print today, the new t-shirt design will be available all throughout the weekend, with a price tag of $19.95 and 15% proceeds will go to the Heart Foundation.