On Sunday, Ford President of the Americans Mark Fields shared that Ford Motor Co. will be unveiling a new small car, which will be a part of its Mercury range, by the time 2011 rolls in. The new offering will be based on the automobiles manufacturer's new global compact car platform.

The new small Mercury is one of the 10 vehicles Ford is planning to unveil as a part of its global small car program that also includes the soon-to-come 2012 Ford Focus, and would also be an addition to the range of mid-level premium brand which has been long devoid of any new releases.

"The trend toward more fuel-efficient vehicles is very important, the trend toward (small) cars in general is coming back. We are responding to that", Mr. Fields said, while talking about the company's new plans.

Ford's plans for the coming times were revealed by Mr. Fields during a meeting with the American dealers at the annual National Automobile Dealers Association convention in Orlando, Florida.