With its last Tuesday launched Buzz – the new social networking platform for Gmail, and a potential competitor of Facebook – having drawn users’ complaints about lack of adequate privacy protection of the service; Google has not only tendered an apology to the users, but has also said that it is making the necessary changes in Buzz to address the privacy issue.

Buzz was introduced by Google as a tool that will enable users to keep track of all the social activity happening across Google and other sites. Incorporated with Gmail, Buzz provides users a new platform for sharing their posts with friends; as well as viewing and commenting on items shared by their friends.

Referring to the complaints received about Buzz, Todd Jackson, the product manager for Gmail and Google Buzz, said in a Saturday blog: “We've heard your feedback loud and clear, and since we launched Google Buzz four days ago, we've been working around the clock to address the concerns you've raised. Today, we wanted to let you know about a number of changes we'll be making over the next few days based on all the feedback we've received.”

Later, in a Monday interview, Jackson acknowledged that the initial discomfort of several users with the Buzz service accentuated the fact that Google’s strategy of testing the service among its employees had been far from satisfactory.