Acxiom(R) Corporation, a global leader in interactive marketing services, has acquired Quinetix, LLC, a Rochester, N. Y.-based provider of analytics and predictive modeling for large and medium-size businesses in retail banking and other industries.

The acquisition would provide Acxiom additional consumer insight capabilities that will enable clients to more effectively retain and grow their customer base and optimize pricing.

Acxiom and Quinetix have partnered for more than five years to jointly serve clients in industries ranging from multi-channel retail banking to hospitality to media.

Founded in 1969, Acxiom is headquartered in Little Rock, Ark., and serves clients around the world from locations in the United States, Europe, and the Asia-Pacific.

However, the data services firm did not disclose a purchase price for Quinetix, based in Rochester, N. Y

The shares of Acxiom Corporation ended the day at $ 7 on Nasdaq, up 3% compared to previous close of $ 6.78.