Microsoft Corp. is all set for competition with the world’s leading search engine, Google.

It had struck a 10-year deal with Yahoo last July, to outshine with Google in search.

Microsoft is reported to have made good development with its search engine, Bing, taking its share up by 3.3 points. However, Bing will surely take a long time to beat Google.

"Really now, the goal is about share gain. If we grow share, we will grow our way into profitability, and we have confidence we can do that", said Microsoft's Yusuf Mehdi.

He is determined to make Bing and the MSN portal a huge success, as told in an interview with Reuters.

According to the deal with Yahoo, Bing becomes the search engine for Microsoft and Yahoo sites, while Yahoo focuses on drawing big advertisers.

Microsoft agreed to pay Yahoo a share of search ad sales generated on Yahoo pages.

According to comScore, last month Yahoo handled 17% of U. S. Internet searches, while Microsoft took 11.3%. That means Microsoft will now provide around 28% of search traffic, against Google's 65.4%.

However, Google is all the more dominant globally, since it gets 90% of the web traffic compared with 7.4% for a combined Yahoo and Bing.