Following the latest Android operating system, AT&T’s Motorola Backflip is ready to hit the market on March 07 with a price tag of $99.99 USD after a $100 USD mail-in rebate.

AT&T, the second largest mobile provider in the United States, was the last in league to officially announce an Android-based phone, as rivals Verizon, Sprint and T-Mobile’s Android phones were already out in 2008 and 2009.

The Backflip is equipped with a 3.1-inch HVGA display (320 x 480), a touch-screen interface, a full QWERTY keyboard, the ‘Backtrack’ navigation pad, Wi-Fi 802.11b/g, Bluetooth 2.0, and a full HTML Web browser.

It also sports Motorola’s MOTOBLUR content synching platform, a 5.0 mega-pixel camera with 4x digital zoom, an onboard multimedia player, 24fps video recording, a 3.5mm headphone jack, and access to Google services such as YouTube, Gmail, Google Maps, Google Talk and social networking sites.

More so, AT&T has four other Android devices lined up for release in the first half of 2010.

The concept of Android-based phone is to encourage innovation in developing mobile applications that will give users the same experience surfing the Web on their phone as they have on their desktop computers.