Going by an Information Week report, Apple has apparently initiated a crusade against “overtly sexual content,” removing adult-themed iPhone and iPod touch applications from its App Store following fervent customer-complaints about adult content in many of the apps.

In fact, app developers too have been complaining that the proliferation of sexually-themed software – which reportedly comprises almost one-third of the over 140,000 App Store applications – impedes the discoverability of rival applications.

As a consequence of requests from both consumers as well as app developers, Apple’s ire against the sex-themed apps is has become so evident that even those apps that include relatively ‘tame’ adult words, like “boobs,” into their titles are facing the axe from the company.

Elaborating on Apple’s decision to revise its policies about adult-themed titles, a company spokesperson said in an email: “Whenever we receive customer complaints about objectionable content we review them. If we find these apps contain inappropriate material we remove them and request the developer make any necessary changes in order to be distributed by Apple.”

Though Apple has still not worked out a way to actually ‘define’ the exact parameters which can determine whether or not a particular app is sex-themed, its ‘porn flush out’ move is clearly a smart business strategy – with the underlying impetus behind the move being the protection of the company’s booming iPod Touch and its fledgling iPad operations!