At the Interactive Advertising Bureau (IAB) Annual Leadership Meeting on Tuesday, Anamitra Banerji, Twitter’s head of product management and monetization, announced Twitter’s plans to launch an official advertising platform.

As per a MediaPost report, Twitter’s formal advertising platform – currently “only in the test phase” - will mark the micro-blogging service’s profitable utilization of its status as the Web’s hot spot for brands and marketers.

With Twitter having recently accomplished a new milestone of receiving and distributing as many as 600 ‘tweets’ every second, thereby touching popularity levels almost akin to Facebook, it is being assumed that the Twitter can generate extremely high advertising revenue if it can work the ad platform out in the appropriate manner.

In response to queries about how the formal advertising platform will work, Banerji said that it will be “explicitly clear that a sponsor paid for the ad,” and it will be “relevant and useful, so the user doesn’t think of it as an ad.”

Mathew Ingram at GigaOm has it that Twitter “may” likely launch its advertising platform, in association with a number of both traditional and new media companies, at the Austin, Texas’ Southwest Interactive Festival, which witnessed the official launch of Twitter in 2007.