Apple’s ban on more than 5000 applications from the application store on the pretext of sexual content has made headlines.

While it eliminated apps such as Strip Simon and Video Strip Poker, apps from big companies such as Sports Illustrated and Playboy continue to remain in the App Store. In fact, the Sports Illustrated Swimsuit App dominates the front page.

Apple's Head of Worldwide Product Marketing, Phillip Schiller, told the New York Times on Monday that the source and intent of apps were taken into consideration when the ban was applied. Well-established companies with "previously published material available broadly in a well-accepted format" (e. g. magazines like Playboy, FHM, and Sports Illustrated) are not held to the same rigorous constraints as unknown apps like Tight Body Perky Boobs and SlideHer Nautica.

Meanwhile the Victoria's Secret All Access App remained in the App Store all weekend, intact.

Apple asserted that they are doing this in the best concern of the kids. It intends to keep the App Store a family-friendly place, not to ward off potential customers.

But this “family-friendly” does not seems to imply if apps like Playboy stay in the store.

Developers already have a hard time getting their apps approved for the App Store with Apple's strict rules and regulations, and now they have to put up with these double-standard bans as well.