A novel study has suggested that imposing increased tax rates on junk food could make people to opt for healthier foods and cutback obesity rate.

Psychological scientist Leonard Epstein at University of Buffalo revealed that reducing taxes on healthy food products might not succeed in solving the purpose of reducing obesity.

However, if unhealthy foods come with increased prices and taxes, people may automatically transform to healthier options.

Lead researcher and psychologist, Leonard Epstein, University of Buffalo quoted, "Some states are beginning to impose 'sin taxes' on fat and sugar to dissuade people from eating junk food, while others favor subsidies over punitive taxes as a way to encourage people to eat fruits, vegetables and whole grains".

The study involved analyzing the behavior of 42 mothers when they were made to choose between healthy and unhealthy food options at a supermarket model with an amount of 22 dollars for their purchases.

It revealed to have discovered that 10 percent tax on unhealthy foods caused the subjects to purchase 14.4 percent lesser fatty and sugary food items thereby enabling them to purchase 6.5 percent fewer calories overall.