Centers for Disease Control and Prevention, concerned to make the youth aware of AIDS, has launched the "i know" campaign to draw young people into a dialogue about HIV using popular networking mediums like Facebook, Twitter, texts, a website (actagainstaids. org).

Popular actor Jamie Foxx and recording artist Chris "Ludacris" Bridges have become a part of the drive to push HIV prevention, which is in turn a part of a wider media effort, aimed at young African Americans.

CDC reports that African Americans constitute 14 percent of Americans aged 13-29, and are widely being affected by HIV symptoms. Out of this, black gay and bisexual men account for a whopping 55% of infections, as has been shared by the agency.

African Americans will now be vocal advocates, equipped with proper information about the condition, which will help them protect themselves and each another from it through this movement, according to Kevin Fenton, Director of the CDC's national center of HIV/AIDS prevention.

According to Kaiser Family Foundation, a leader in health policy and information, “The number of young blacks who say they're concerned about HIV declined from 50% to 40% from 1997 to 2009”.

Tina Hoff, an associate with Kaiser said that what is required “is a collective response" in the African-American community.