Officials from the Food Standard Agency are not recommending reducing the chips consumption, rather unlikely, they are advising that chips and fryers with bigger and thicker versions should be consumed if you desire to stay slimmer. FSA officials claim that more than usual size and thickness of potato or fish meals soak up fewer fats and are proved to have lesser calorie content. The FSA believes that this little effort with small alterations in local chip outlets can help reduce the obesity problem in Britain to an effective extent. For the implementation of this project, FSA initiated the project in 80 fish and chip shops nationwide.

A spokesman for the FSA said, ''For fish and chip shops this includes advice as simple as choosing the type of oil to cook in or the temperature of the oil and thickness of chips''.

It is expected and claimed by the FSA officials that increasing the size of the chips will reduce the calorie content from the original 595 calories and 9.42g of fat in the food.

Terming this decision as "ill-thought out'', Douglas Roxburgh, President of the National Federation of Fish Fryers said, ''They should be concentrating fast food outlets who make the thin French fries, not the traditional independent chip shop. We will be opposing this as much as we can until they make it a level playing field and start asking McDonalds, KFC and Burger King to change their chip sizes too".