The Government regulator, in order to simplify the labeling recommendations, said that it would not ask the manufacturers to use a simple "traffic light system" of green, amber and red to indicate levels of fat, salt and sugar.

Instead, the Food Standards Agency would adopt a single food labeling system, to help the struggling consumers doubtful of their healthy eating choice, to eat healthily, by directing the manufacturers and retailers to adopt a standard label using text words with high, medium and low.

Clair Baynton, Head of Nutrition at the FSA said, "We think more consumers will use a better system. The industry has come a long way. Four years ago you didn't see front-of-pack labeling. Now we've got 30,000 products with labels. We do lead the world in this regard".

Some retailers use GDAs to show the percentage of daily recommended fat, sugar and salt intake that each serving contains. The branded products, displaying separate labels, further complicate the situation in which some hybrid labels are also present.

"Independent research and citizens' forums told us that people were confused and wanted a single approach developed by Government. We also appreciate and understand that food businesses are starting from different positions", said Tim Smith, FSA Chief Executive.