Swiss food and beverage Company Nestlé S. A. is revealed to introduce American-style weight management to Europe, unveiling its Jenny Craig program in France, aimed at the U. K. and other European markets later this year.

The world's largest food maker by sales is focusing on France as the launch site in part because of the high and rising level of obesity there.

The global weight-watching market is estimated to touch nearly $55 billion.

"We chose France to launch Jenny Craig in Europe as research has shown that French men and women are adopting a lifestyle that is increasingly American-fast foods, soft drinks and little or no exercise-they may be entering the front end of the obesity and diabetes epidemics that began in America nearly 20 years ago", a Nestle spokesman posted.

Nestle recently claimed that its Jenny Craig business suffered a hard hit due to the economic meltdown however, clear signs of recovery were witnessed towards the end of last year.

The California-based company possesses a global total of 725 weigh loss centers and 4,000 staff. Its main markets are the U. S., Australia and Canada.