According to Gamasutra report, a new report by the Strategy Analytics Connected Home Devices (SACHD) has predicted that not only will the sales of Sony's PlayStation 3 gaming console eventually surpass the sales of its rival products, Nintendo Wii and Micorosft Xbox 360; but the system will also continue selling much longer than its rivals.

Though the report - titled "Taming the Waves: Games Console Life Cycles and Platform Competition" - has acknowledged that Wii is currently outselling its rivals; it has forecast that the PS3 will continue to remain a commercial platform even five years after the Wii is replaced.

Already, Kaz Hirai, the CEO of Sony Computer Entertainment, has described the PS3 as a 10-year console, which users will continue to buy and use long after the successors of Xbox 360 and Wii consoles appear on the scene.

Forecasting that PS3's lifetime sales worldwide would likely touch 127 million, vis-a-vis the Wii's almost 103 million units; the report - which has not predicted the lifetime sales of Xbox 360 - also says that the PS3 and the 360 "will hit their highest points between 2012 and 2014."

In the opinion of the report's author, David Mercer, the chief analyst at SACHD, despote the fact that Nintendo has done a "great job" with the Wii in attracting new users, "its sales are now falling, particularly in mature markets, and its installed base will peak in 2011."