Dr Marewa Glover of Auckland University asserts that if the tobacco products are not displayed at shops, it will be useful for the society of New Zealand and will improve the progress in controlling the use of tobacco among the youth.

It has been lately reported that the consumption to tobacco have lead to enormous bad effect among Maori. In an answer to the comments of Dr Marewa Glover, the tobacco manufacturing giant British American Tobacco commented that this step if taken would definitely boost black marketing.

Glover said, "Nicotine is highly addictive and people do not have freedom of choice. It's a psychoactive drug, it works on the brain, it manipulates thought, it manipulates motivation and they are driven to smoke." Her statement contradicts with BATs claim of providing a legal product, which is chosen by the consumers willfully. Graeme Amey, BATs managing director commented that the research proved that this will have a minute effect on the occurrence of smoking.

Dr Glover said that she does not aim to ban smoke but wants it to be removed from the shop counters. It has been noticed by her that the main marketing media for tobacco is its packet design and if steps are taken to remove it from the public view, it will positively impact the society with long term health benefits.