According to a recent report by AllThingsDigital, the New York City-based startup Hunch has raised $10 million in its Series B funding round, led by Khosla Ventures. The company had earlier raised $2 million in its Series A funding round last year.

Citing unnamed ‘inside’ sources, the report specified that the new funding round, which has handled by Khosla’s Gideon Yu – the ex-chief financial officer at YouTube and Facebook and YouTube –, witnessed the participation of the previous backers of the company, namely, General Catalyst Partners, Bessemer Venture Partners, and Ron Conway.

Hunch, which is a fairly modest-sized startup, essentially aids the decision-making process of the users, with queries being answered using crowd-sourced suggestions. By and large, the queries and decisions of the users pertain to ‘products.’

Once a user seeks recommendations on a particular question, the site puts forth a number of multiple choice questions; and finally passes on a suggestion which largely underscores the option that people, who gave similar responses, appear contended with.

Hunch, which claims to be used by around 1.2 million unique visitors, was co-founded by two well-known entrepreneurs - the Flickr founder Caterina Fake; and the SiteAdvisor founder Chris Dixon. While Fake sold Flickr to Yahoo in 2005, Dixon sold SiteAdvisor to McAfee in 2006.