Intel Capital invests in social media incubator Betaworks
Intel Capital invests in social media incubator Betaworks

In its attempt to enhance its understanding of real-time user behavior on social networks, chip giant Intel recently announced that Intel Capital has invested an undisclosed amount in the $20-million second funding round of the New York City-based tech investor and social media incubator - Betaworks.

John Borthwick, the CEO of Betaworks, has revealed that along with RRE Ventures and Intel Capital, which led the new funding round, the other investors included - AOL Ventures, the New York Times, DFJ Growth, Softbank Japan and Softbank NY, and Lerer Media Ventures.

Commenting on Intel’s investment in Betaworks, Mike Buckley, managing director of Intel Capital, elaborated that the chip maker’s investment comes at a time when real-time Web services, helping users exchange messages instantly, are becoming increasingly popular; and are offering the potential for the creation of additional demand for wide-ranging products - from mobile phones to servers.

With Betaworks known largely for its investments in social media companies - like Twitter, Bit. ly, Tumblr, and TweetDeck -, Josh Auerbach, Senior VP at Betaworks, revealed that the company, which had earlier raised $8 million, will use the new funds to continue investing in social media networks.

As per a Betaworks’ statement, the new investment will be used to “grow the company’s existing platform companies and to add additional pieces through incubation, investment, or acquisition.”

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