Deutsche Telekom To Rejuvenate Revenue Through New Offerings
Deutsche Telekom To Rejuvenate Revenue Through New Offerings

Germany's incumbent telecom provider Deutsche Telekom wants to make up for flagging revenues in its traditional businesses by expanding its IT offerings to include mobile internet along with cloud computing, IPTV, web hosting and enabling Bluetooth in all devices.

In a mobile age with income from fixed line services declining and expected to continue doing so, Deutsche Telekom expects its investment in the aforementioned services to double within five years.

The move into wireless territory will come at the cost of traditional operations and is expected to yield the Bonn based group 29 billion Euros ($40 million) in total sales by 2015 by company estimates.

"Deutsche Telekom wants to return to the growth path by 2012, not by acquisitions but through organic growth", stated Chief Executive Officer Rene Obermann. "We will reduce the traditional part of our business, fixed and mobile connections, to less than 75 percent".

The German telecom provider intends to put its plan in motion by investing 10 billion Euros in its biggest market, Germany and revive its struggling American operations through network upgrades while keeping the consumer churn under 1.8 percent from a previous 2.3 per cent.

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