On Wednesday, the New York Times reported that Google is working with Intel, Sony and others to develop Google TV, a service that intends to take the search engine giant's web offerings in people's drawing rooms.

Google TV will unite the company's Android mobile operating system and applications with television devices made for the OS, as well as set-top boxes.

According to the report, The TV technology will run on Intel's Atom chips, and Google will develop a new edition of its Chrome browser for the TV project.

However, Google did not reply at once to requests for a comment.

The use of Android for TV could put applications and other software developed for the OS on TVs as well as to smartphones for which the devices the OS was designed.

Logitech, which is also involved in the development process, said, "Envision technology that will make it easy for TV users to navigate Web applications, like the Twitter social network and the Picasa photo site, as it is to change the channel".

TV platform to Android developers will be opened as part of the plan, with a software developer's kit.

Meanwhile, many companies have started using Android in devices made for TVs, including set-top boxes and 2D/3D graphics accelerators, designed around MIPS Technologies' chip architecture.

Google has also begun testing the set top box equipment with Dish Network.