The professional body for Australia's psychiatrists reveals that the self-regulation of advertising and other media industries has been unable to prevent children from the impact of an onslaught of sexualized content.

Professor Newman, the President of The Royal Australian and New Zealand College of Psychiatrists, quoted, "Today's generation of kids faced the widespread use of sexual images to sell anything from margarine to fashion".

In addition, she posted that today, risqué images are a part of a child's environment and cannot be avoided, pointing on billboard and TV advertising, magazines and music videos and even the posters in department stores.

Australian and New Zealand College of Psychiatrists president Louise Newman believe that there is evidence that childhood exposure to "developmentally inappropriate" sexualized images and messages is linked with low self-esteem, depression and eating disorders.

The situation calls out for the need to undertake new restrictions aimed to protect children from targeted and accidental exposure to sexualized media content.