Apple’s new iPad devices may be pre-ordered by customers, but they will surely get disappointed due to lack of content.

As per what The Wall Street Journal reported on Thursday, Apple is still busy in making deals at the eleventh hour with newspaper, television, magazine, and textbook content providers to make sure that the iPad customers can utilize fully their new devices.

The obstacle that Apple is facing in lining up content for the iPad is the worry among potential partners about how a deal that gets them on the iPad may influence the existing revenue streams.

Due to lack of interest on the part of media companies, Apple has deferred a plan to offer TV subscriptions for the iPad. It may go to the extent of dropping the price it charges for TV shows through its iTunes store to 99 cents, far low if compared to the $1.99 and $2.99 price tag, for such shows through iTunes. Such a low price is definitely going to hurt their cable as well as satellite business.

The Wall Street Journal shared that as far as streaming television videos over the iPad is concerned, licensing issues on the broadcast side and technical issues on the iPad side could avert that choice.

Adobe Systems Flash video technology is used by many television and digital print publishers, which is not supported on iPad.