With nearly 73.5 million unique users on Twitter and a whopping 400 million on Facebook, the speculation that in 2010, companies and organizations would not be making the most of social media does not look like something that is feasible. Today, most of the establishment use social media as their key branding tool.

There are, however, a good number of companies all across the globe that do not explore the opportunities put forward by social media marketing.

For all those who still do not completely believe that social media can provide an improved positing of a brand, it is an interesting fact that customers who are engaged in social networks are much more likely to purchase a product or service from business that are on these platforms, as compared to those who have not been exposed.

A new research has come as a testimonial of the fact that more than 60% Facebook fans and Twitter followers are more likely to turn into customers of a brand which is well engaged in these networks.

A recent research undertaken by Chadwick Martin Bailey, a market research and consulting company, involved 1500 customers who were surveyed to determine the probability of them buying and recommending brands after these became a part of social networks. The results found out that 60% of Facebook fans and 79% of Twitter followers would send out recommendations, while, on the other hand, 51% of Facebook fans and 67% Twitter followers will end up purchasing the product or service.