For the efficiency in its customer relationship management project, forklift truck manufacturer Mitsubishi Caterpillar Forklift Europe has won the Gartner CRM Excellence Award.

The company said that by using Microsoft Dynamics CRM it saved 60% of the development cost and reduced time for customizing business applications from 35 to 10 days.

It also said that the processing time also improved from 5 minutes to 90 seconds. "Businesses need to deliver essential line-of-business applications more quickly and at a lower cost", said Brad Wilson, general manager of Microsoft Dynamics CRM.

He also said that they were honored that MCFE was recognized by Gartner for its project, and that the company is happy to deliver business solutions that were easy to design, easy to manage and easy to use. In addition to that, he also mentioned that a huge range of manufacturers were using xRM that was a flexible development framework for Microsoft Dynamics CRM, to accelerate the development of their business applications.