Internet Competing with TV for Eyeballs
Internet Gives Television a Decent Competition

The reverberating news that Canadians now spend more time on the Internet compared to watching television clearly speaks of more than just our preference in entertainment. It actually supports the view that the fundamental change that has occurred in how we communicate -where the virtual world has gradually drifted from the real world and we can carry on our lives without ever having to meet face to face.

The private Canadian television networks received a bit of morale booster last week when the CRTC, the federal broadcast regulator, cited that the sector could make an effort and negotiate a compensation agreement with cable and satellite operators.

The polling firm Ipsos-Reid’s survey reveals that overall; it is registering more than 18 hours per week online, in contrast to 16.9 hours in front of the box.

TV watching actually widened last year by nearly an hour per week on average, even if it was overcome by surging online use.

Christopher Schneider, Assistant Professor of Sociology at the University of British Columbia Okanagan, "With the emergence of digital communication and information formats and technologies, this has now modified the ways in which human beings communicate”.

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