According to a study, undertaken by the Society for New Age Herbals, an NGO working towards the development of herbal medicinal systems in India, Chayawanprash is the highest selling ayurvedic medicinal over-the-counter product in the country.

The organisation today issued a list of top 20 selling classical ayurvedic medicines over-the-counter products in the country. The top five in the list are Chayawanprash with a sale of more than Rs 250 crore (Rs 2.5 billion) per annum, followed by Triphala Churna (a mild laxative), Dashmularishta (female reproductive health normaliser post-delivery) at the third place, Ashokarishta (menstrual cycle regulator) at the fourth and Lavan Bhaskar Churna
(digestive) at the fifth slot.

Ayush, the group representing "the total market of Ayurvedic, Unani & Siddha products in India, is estimated to sell about Rs 8,000 crore (Rs 80 billion), including classical Ayurvedic medicines, which is estimated to be around Rs
500 crore (Rs 5 billion)".

For making Ayurvedic medicines, raw materials of herbal, mineral, metal, marine as well as animal origin are used. But this list includes only ayurvedic medicines that are sold over-the-counter and excludes metallic, herbo-metallic and mineral products, even though these products also share a good market in the country.