It has been reported that Ford Australia is set to celebrate 50 years of Falcon production in June. It also launched an anniversary nameplate to mark the milestone.

After 85 years of Ford Motor Company of Australia being officially established on March 31, 1925, last week a novel logo was released at Ford's Melbourne headquarters.

Ford Australia marketing, sales and service Vice-President Beth Donovan, believes that there is no qualm about Falcon being the true icon of the Australian motoring scene since 1960.

Ford Australia design manager Todd Willing stated, "We wanted to recognize the heritage in the original Falcon motifs of the early 60s, but it was also imperative we created a new design that reflects the contemporary and dynamic vehicle Falcon represents today and will tomorrow".

It is said that Ford’s 50th anniversary Falcon logo was enthused by the unique Falcon bird logo from the early 1960s. And also, the logo will emerge on a variety of products in the Falcon's 50th year.

Ford's new liquid-injection LPG Falcon is also expected to launch by the beginning of 2011 alongside its first-ever four-cylinder Falcon, which will apply the parent firm's latest direct-injection turbocharged EcoBoost unit.

It is said that this would be the first time the EcoBoost four is used in a rear-drive role. Plus, the Territory diesel is likely to launch in 2011.