According to Justin Long, the actor who plays the Mac role in the 'Get A Mac' marketing campaign, who Apple has been using to beat away Microsoft for the last four years might be ending soon.

On Tuesday, in an interview published by entertainment newspaper, The A. V. Club., Long was inquired regarding the status of the ‘Get A Mac’ campaign that has not featured any new spots since October. Long's answer implied that Apple might have chosen to move ahead.

Long said, "You know, I think they might be done. In fact, I heard from John Hodgman, I think they're going to move on".

However, Apple refused to comment on the status of the campaign.

Launched in 2006, the Get A Mac campaign is possibly the most devilishly effective, the tech industry has ever seen since it allowed Apple to outline Microsoft's image as a clumsy geek with engrained anachronistic inclinations.

It took almost three years for Microsoft to react to the campaign with its own ads, an annoying gap, which was the chief source of anxiety for Microsoft's channel partners. Microsoft's Laptop Hunters campaign, launched in March
2009, has been a successful counterpunch, and it certainly caught Apple's attention. However, outside Microsoft’s area, only some would dispute that Laptop Hunters was as potent as Get A Mac.

Shane Spiess, President of Portland, Ore.-based Apple reseller MacForce said, "You really don't see any other advertising for the Mac. These days, it's all about the iPad and iPhone. There's clearly been a shift in Apple's overall marketing strategy toward mobility".