Official announcements by Juniper, which came through this week, confirmed that the company is all set to acquire partner Ankeena Networks, which is a privately held manufacturer of software for optimizing media content delivery. The deal will cost Juniper a whopping $100 Million.

It has been observed that Ankeena's software has been designed to ensure that it delivers online media content at scale and provides a viewing quality which is more-or-less television like. Juniper will now be integrating Ankeena into its Junos Ready Software business division and offering the new technology to service providers who are seeking to take care of demand for video and rich media content on networks which are fixed as well as mobile.

The Media Flow Director Product by Ankeena was utilized by Juniper to effectively optimize mobile and fixed networks for video and media delivery efficiently to smartphones and other mobile devices.

Media Flow Director is specifically intended to make sure that users end up receiving an undisrupted viewing experience, regardless of what the viewing device is or the network conditions are.

"Juniper's acquisition of Ankeena reflects our commitment to transforming the experience and economics of networking - in this case by delivering an enhanced TV-like user experience of both fixed and mobile video traffic, while enabling crucial TCO reductions for operators", said Manoj Leelanivas, Executive Vice President and General Manager, Junos Ready Software at Juniper Networks.