The world's largest soft drink maker, Coca-Cola Co. announced its lower-than-expected quarterly revenue, wounded by a steep slip in North American sales volume.

Its sales volume registered a squeeze 2% in North America, citing the weak economy and unpredictable cold weather in January and February. Also, its shares witnessed a slip 0.5% in early trading.

The giant's first-quarter revenue reportedly jumped 5% to $7.53 billion, however, fell short of the analysts' average estimate of $7.72 billion, uncovered Thomson Reuters.

Moreover, its net income is revealed to rise to $1.61 billion, or 69 cents per share, from $1.35 billion, or 58 cents per share a year ago.

Excluding items such as restructuring charges and the impact of the Venezuela currency devaluation, earnings were posted 80 cents per share. However, analysts on average were anticipating 75 cents.

The company reported the net volume to increase 35 compared to the 5% rise in the fourth quarter.

Atlanta-based Coke's shares registered a slip 0.5% to $55.07 in early trading.