Following the speedy growth because of the elevated consumer spending, the online retail giant Amazon. com Inc. has witnessed a strong inclination in first-quarter gains, which was reported on Thursday.

The sales figure of the much advertised, Kindle e-book reader, have not yet been revealed by the Seattle-based company.

The consumer visit posted a 46% mount in sales for the quarter that exceeded the prediction by Wall Street. It was stated by the analyst that due to the shift of the customers to the online retailing, Amazon is growing faster than any other major retailer in the market and is getting benefitted by market share in e-commerce as well.

Amazon's first-quarter profit rose 68% to $299 million, or 66 cents a share, from $177 million, or 41 cents, a year ago. Revenue rose to $7.13 billion from $4.89 billion. On Thursday trading, the shares of Amazon declined about 6% and in turn reflected the expectations of the investors for the quarter.

The most muscular sales growth was witnessed by Amazon's catch-all category of electronics and general merchandise. The growth for these categories was recorded to be 72%.

Tom Szkutak, Amazon's Chief Financial Officer stated that customers' response for the rise of selection, the favored prices and the value, has been encouraging and that the higher rate of adaptability of Company's Prime shipping loyalty program was one thing that has been backing the growth rate.