There is good news for men who face the problem of premature ejaculation, as they can now deal with the problem with the first drug introduced for untimely ejaculation, which goes on sale from today, on personal recommendation.

It has been said that the problem strikes one out of every three men at some point in their lives but a lot of them are very uncomfortable to talk it out it with a loved one, or even a doctor.

It is said that the drug called Priligy has to be taken one to three hours before sex and can raise staying power three times.

It costs about £76 for a pack of three 30mg tablets. It is now available in other European nations in current months and is accessible in the UK following clinical tests.

The pill is said to work by changing levels of a chemical in the brain called serotonin, which provides more control to the man. Men taking the pill are advised to avoid alcohol.

The drug is produced by Johnson & Johnson, and will be sold online, after consultation with a doctor.

Nitin Makadia, who runs Lloydspharmacy, stated, “Priligy has the potential to do as much for men's sexual health as Viagra. It will give sufferers a chance to improve the quality of their relationships and their general wellbeing”.