Recent Study Claims: Weak Advertising Standards Fail Kids


Recent Study Claims: Weak Advertising Standards Fail Kids

Food advertisers' self regulation of their ads could not meet their own standards and failed to keep kids away from consuming junk food.

The researchers at Otago University's Wellington, who conducted the study, have asked the Government to give a thought to this concern and form tougher norms.

They mentioned about a 2007 survey, in which, 82% of parents and grandparents stated that they wanted to see a ban on publicity of unhealthy food to kids.

Most of the kids are overweight, as they tend to be tempted by the commercials and want to eat junk food that they see in advertisements.

The Advertising Standards Authority does not seem to be bothered about the scenario. This is why, they have not tended, to pay attention to the deteriorating health case of kids.

The examination conducted by public health researcher, Louise Thornley and contemporaries are of the opinion that the board fails to recognize the targeting of kids by advertisers, in order to annoy their parents for unhealthy foodstuff, as a convincing argument for complaints, that should be taken care of.

Latest News

Elon Musk talks about SpaceX’s plans to test ITS’ huge fuel tank at sea
Hackers cut access to some of the world's best known websites on Friday
Dinosaur bones found in Alaska’s Denali National Park
Californians to vote on marijuana legalization measure next month
Microsoft posts $20.5B revenue for July-September 2016 quarter
Tesla is equipping its vehicles with hardware required to make them fully self-d
Orbital’s Antares rocket returns to flight with successful cargo launch
Twitter Would Need New Strategy for Growth as Salesforce Walks Out of Deal
Verizon versions of Google Pixel will get all updates “simultaneously” with non-
Samsung Galaxy Note 7 handsets banned from airline flights in US
HP plans to cut up to 4,000 jobs in next 3-4 years
Valve shows off its new prototype SteamVR controller