Recent Study Claims: Weak Advertising Standards Fail Kids

.

Recent Study Claims: Weak Advertising Standards Fail Kids

Food advertisers' self regulation of their ads could not meet their own standards and failed to keep kids away from consuming junk food.

The researchers at Otago University's Wellington, who conducted the study, have asked the Government to give a thought to this concern and form tougher norms.

They mentioned about a 2007 survey, in which, 82% of parents and grandparents stated that they wanted to see a ban on publicity of unhealthy food to kids.

Most of the kids are overweight, as they tend to be tempted by the commercials and want to eat junk food that they see in advertisements.

The Advertising Standards Authority does not seem to be bothered about the scenario. This is why, they have not tended, to pay attention to the deteriorating health case of kids.

The examination conducted by public health researcher, Louise Thornley and contemporaries are of the opinion that the board fails to recognize the targeting of kids by advertisers, in order to annoy their parents for unhealthy foodstuff, as a convincing argument for complaints, that should be taken care of.


Latest News

Consumers Confidence Grows but Businesses are Worried
CEO says The Present Year is one of Transition for AT&T Inc.
The Federal Reserve Meets for two Days: Likely to Stick to Initial Plans of Incr
New Areas to be Opened Off the East Coast for Oil Exploration
Even with Low Inflation the Feds are Expected to Raise Interest Rates
Mattel Missed Analyst’s Expectation, Fires CEO
Reports of Mass Layoffs Flatly Denied by IBM
Good News for the Diabetic: FDA Approved Mobile Medical Application for Sharing
Fifth Death Related to Flu in Bay Area; The  First in Napa County
Ship Industry
For Bill Erbey Its Time to Pay Back
Union Organizers Files Lawsuit Against American Airlines