Recent Study Claims: Weak Advertising Standards Fail Kids

.

Recent Study Claims: Weak Advertising Standards Fail Kids

Food advertisers' self regulation of their ads could not meet their own standards and failed to keep kids away from consuming junk food.

The researchers at Otago University's Wellington, who conducted the study, have asked the Government to give a thought to this concern and form tougher norms.

They mentioned about a 2007 survey, in which, 82% of parents and grandparents stated that they wanted to see a ban on publicity of unhealthy food to kids.

Most of the kids are overweight, as they tend to be tempted by the commercials and want to eat junk food that they see in advertisements.

The Advertising Standards Authority does not seem to be bothered about the scenario. This is why, they have not tended, to pay attention to the deteriorating health case of kids.

The examination conducted by public health researcher, Louise Thornley and contemporaries are of the opinion that the board fails to recognize the targeting of kids by advertisers, in order to annoy their parents for unhealthy foodstuff, as a convincing argument for complaints, that should be taken care of.


Latest News

Carrier and Ford moving Jobs to Mexico from U.S
Bank of America’s CEO Gets a Twenty Three Percent Pay Boost
Nigeria clears Olympic Contingent to travel to Brazil
Study shows women under 65 will spend a third of their lives in retirement
Crude Oil Prices Scale Almost Six Percent but Analysts Not too Optimistic about
Whole Foods Reports Rise in Overall Sales in the Recent Quarter
Time Inc. Acquires Viant; Terms of Deal not Specified
iRobot Corporation , the Maker of Roomba Vacuum Moving Out of Defense and Securi
Telecom Regulatory Authority of India bans Facebook’s Free Basics
Obama Administration's final budget request offers $19 billion for NASA in fisca
Scientists say their discovery may help explain the Great Attractor
Scientists may Confirm Existence of Gravitational Waves Today