Last week, observing the World Malaria Day, viewers of "American Idol" were urged to donate $10 for an insecticide-treated bed net in a view to save an African child from malaria, the mosquito-transmitted disease that engulfs nearly 300 million people every year, killing nearly 1 million.

Also, recently Chelsea Football Club along with their official international charity partner, Right to Play has lent a helping hand to support the United Against Malaria initiative.

United Against Malaria is a conglomeration of influential leaders, politicians, organizations, and sporting stars that have been a part of the forces ahead of the World Cup in South Africa, aimed to tackle the disease that kills an African child every thirty seconds.

The campaign aims to introduce a change in people's behavior by encouraging families to sleep under nets and undertake other measures to fight against the disease by the next World Cup in 2014.

Using netting prevents malarial mosquitoes to bite people while they're asleep, and the insecticide kills, while repelling the insects.

World health experts have a belief that using the nets can result in significant decrease child mortality in malarial regions by 20%.