The national division of Trinity Mirror, including the Daily Mirror, was constant, as UK titles performed ahead of Scottish ones. The newspaper publisher reported that Trinity Mirror's group revenue went down 5% year on year in trading to 2 May. But due to unpredictable conditions, a satisfactory 2010 is expected.

Trinity Mirror revealed that the group ad revenue fell by 5% year-on-year for the period. It is the owner of the Daily Mirror and more than 120 regional titles. While, circulation revenues declined by 6%.

The regional newspaper division witnessed like-for-like ad revenues drop 8% year on year. It saw a 6% fall in January and February and 10% in March and April. Only display advertising escalated 4% year-on-year, but the rest of the categories were down, as the recruitment fell 20%, property was down 9% and motors dropped 15%.

Revenues were flat year on year for the period, at the national newspaper division. Trinity Mirror's statement said, “While there has been some month on month volatility the advertising performance of the nationals division has remained relatively stable over the period, with the UK nationals performing ahead of the Scottish nationals”.

Trinity Mirror took control of the Guardian Media Group Regional Media operation from March 28, and the figures exclude its impact.