Borders is getting ready to undertake Amazon as both the bookstore and ebookstore option for readers in Australia.

Borders is prepared to take on Amazon as published and as pixel, with the purpose of becoming both the bookstore and ebookstore choice for Australian readers.

On the digital frontage, the corporation today introduced its $199 Kobo ebook reader, which is a compact "Kindle-killer" with a six inch e-ink display, even though it trims the price by holding back on Wi-Fi and 3G, relying in its place on direct USB connection to a PC or Mac for syncing downloaded titles onto the piece of equipment.

As per Australia Chief, Dave Fenlon, who promises that Borders Australia will turn into the ebookstore for Australian ebook readers said that, Borders is also going to provide Kobo ebook reader software for Windows and Mac systems on the iPhone and the iPad, and apps appearing in the subsequent couple of weeks for BlackBerry and Android.

Borders. com. au will be trying to match Amazon for the cost of any book that is delivered to Australia and take off an extra 10 percent.

Nevertheless, Fenton was not capable of extending this price-matching transaction to ebooks that was bought from Amazon for the Kindle against Border's Kobo.