In the beginning, Apple didn’t allow consumers to purchase iPad with cash. According to the analysis, the idea of making people to buy the iPad with a debit card or credit card would make it sure that no one violated Apple's two-iPads-per-person rule.

A few days back, a California woman named Diane Campbell went to an Apple store in the hopes of buying an iPad with greenbacks. The store’s employees turned her away, as they insisted on the no-cash policy. The lady contacted KGO, an ABC television affiliate in California and the news channel telecasted her ordeal. Campbell asked Steve Jobs to "give a sister a break," by narrating her story and consequently Apple decided to reverse policy and allowed cash customers.

Ron Johnson, a senior Vice President at Apple said, “We want to make sure it's as fair as possible for people to get iPads”. He added that the Company decided to modify its policy after hearing Campbell's story. In fact he told two Apple employees to personally deliver an iPad to her house free of cost.

Now onwards, people who are willing to buy iPad by paying cash can do so now, as Apple has allowed for the same, provided the cash buyers must create an Apple account in the store. The users who purchase the device with a credit or debit card can set up their Apple accounts at home.