Today it was announced by the Guardian News & Media that its Open Platform would now be officially open for business. It was noticed that in the morning GNM declared its new commercial Open Platform model to key agencies, commercial partners, developers and industry insiders.

It was seen that the Guardian Open Platform was a first for the newspaper industry, and had supported the paper's leading position as an innovator in digital technology.

"The commercial launch of the Guardian's Open Platform marks a unique and pivotal step forward for the online publishing landscape, and a new area of development for advertisers. Not only will GNM's award-winning journalism and online content be able to reach new audiences, but other online publishers and brands will be able to use our content to develop more compelling digital campaigns, products and services”, said Adam Freeman, Director, Consumer Media.

He added that there would be benefits for major brands who wanted to take benefit of their open philosophy and 33million monthly unique users. They would be offering a £50k media value to the next commercial project which was chosen to use their Open Platform.

He also said that the Small publishers who wanted to improve their online presence by using our content would also be capable of taking advantage of the new models.