The Internet giant Google is planning to lure people by creating a Web video format that might end a prolonged and sometimes pointless squabble over how we watch TV and movie clips online.

So an old traditional description of the Google as an organization giving away a service or software that other companies charge for, often in inferior forms, is now changing. Google's reward is more people spending more time online, and therefore a bigger market for its Web ads.

Currently, Adobe Flash Player has maximum share in the Video market but due to its performance and security problems, its popularity has decreased. It does not work in mobile devices.

One another service that Google is planning to introduce is Google TV which will enable you to connect your TV with web. When it ships this fall on Sony HDTVs and Blu-ray players and a Logitech set-top box, it should let you find things to watch -- on cable, satellite or the Internet -- with far more ease than traditional program guides.

Google, which also hosts an online store for downloaded applications that work with its Android software for cell phones, also informed about its major update in its Android operating system. This Android 2.2 release called "Froyo” includes a long list of features on many Android users’ wish lists.

Web developers at the Google conference said they were excited about the app store but needed more information about whether an app they create for it would eventually be accessible using rival browsers.